About Us

A brand and a dream 30 years in the making...

Since childhood, fashion was how I told my story. I sketched countless hours dreaming of a life and passion bigger than my surroundings. After years of feeling misunderstood and not fitting in, I hope to build a community for those who want to stand out, to dream bigger, to live larger, to dress for the life they want- a community that celebrates each other's victories and individualism and pushes each other to new heights. This brand and this community will be the best friend you FaceTime to celebrate your new job, to gush over your new crush, to commemorate the best moments and even the small ones that make up your story.

At M'avenue the Label, we strive to make each customer feel confident and captivating. We want our clothing to inspire self-expression, creativity, and fun in everyday life. Whether you're going to    happy hour with friends or to snag a quick coffee in town, we give you the pieces to do it in the chicest way possible. Don't be beige, be bold, be you. Life is short, so stand out. 

We hope you love our pieces.

X, 

Mary Virginia Ayres, Founder of M'avenue the Label